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Setting up the Tracker

How to create and configure a pixel tracker

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Creating a tracking configuration

The IzeAds tracker lets you track visitors, leads and sales on your landing pages with precision. Each tracker generates a unique script linked to your Facebook pixels, sending events via the Conversions API (CAPI). Creation is a simple 3-step wizard.

Step by step

1

Go to the Tracking page

In the sidebar menu, click "Tracking". You will see the list of existing trackers with their metrics. Click to create a new tracker — the 3-step wizard opens.

2

Step 1 — Objective & Name

Set a name, the objective, choose a custom domain (registered under Domains) and the payment platform used at your checkout. The platform matters: it is what links the sale back to the tracked visitor.

3

Step 2 — Links & Events

Register your checkout/destination links and the event each one fires (e.g., InitiateCheckout). IzeAds generates a tracking link for each — these are the links you will place on your page buttons.

4

Step 3 — Pixels & Offer

Select one or more Facebook pixels to receive the events via Conversions API, and link the offer. The available pixels come from your connected accounts.

5

Install the script on your site

After saving, copy the script tag shown on the success screen and paste it into your page HTML, preferably before the closing </head> tag.

6

Use the generated links on your buttons

Replace your page button links with the generated tracking links. When clicked, the event is captured server-side and the visitor is redirected to the destination.

Why buttons need the generated link

The generated link captures the click on the server (not in the browser), attaches the visitor session (SCK) and then redirects to your checkout. This is what allows the sale reported by the payment platform to be attributed to the exact visitor, campaign and creative — even if ad blockers stop browser scripts.

Test before scaling

After creating the tracker, open your page in the browser and check on the tracker details page that PageView events are coming in (the dashboard updates in real time). Click a button and confirm the checkout event fires before sending paid traffic.
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