IzeAdsHelp

Installing the Script

How to install the tracking script on your site

Installing the tracking script

After creating a tracking configuration in Script mode, you need to install the JavaScript snippet on your landing page. The script is responsible for tracking visitors, generating unique sessions (SCK), and sending events like PageView, Lead, and Purchase to IzeAds and the Facebook Conversions API.

Step by step

1

Copy the tracking script

On the Tracking page, click the desired tracker to open the details. Copy the script tag displayed in the installation section.

<script src="https://track.yourdomain.com/t/abc123.js" defer></script>
2

Paste the script on your landing page

Add the script tag to the HTML of your page, preferably before the closing </head> tag. This ensures the script loads as early as possible.

<html>
<head>
  <title>My Landing Page</title>
  <script src="https://track.yourdomain.com/t/abc123.js" defer></script>
</head>
<body>
  ...
</body>
</html>
3

Save and publish the page

Save the changes and publish the page. If you are using a page builder (WordPress, Elementor, etc.), add the script in the custom header code area.

4

Verify with the diagnostic tool

Access your landing page in the browser and go back to IzeAds. On the tracker details page, verify that the PageView event was registered. The dashboard updates in real time via SSE.

Ad blockers

Some ad blockers may prevent the tracking script from loading if the domain is on block lists. Using your own custom domain significantly reduces this problem, since the script will be served from your domain instead of a shared domain.

Proxy mode: no manual installation

If you chose Proxy mode when creating the configuration, you do not need to install any script manually. IzeAds fetches the HTML of your page and injects the script automatically. The visitor accesses the page through the custom domain and all tracking happens transparently.

Page builders and platforms

For platforms like WordPress, Shopify, or Wix, look for the option to add scripts in the site header. In WordPress, plugins like "Insert Headers and Footers" simplify this process without needing to edit code.

Verifying the installation

To confirm everything is working, open your landing page in an incognito tab, wait a few seconds, and go back to the IzeAds panel. You should see a new PageView event in the tracker and the live visitors counter incremented.