## UTMs and Subids: track by your own dimensions IzeAds attributes every sale to the click that generated it. UTMs tell us which campaign, ad set and ad the click came from — and subids (sub1 to sub10) are 10 extra slots for YOUR own dimensions: creative angle, audience, landing page, affiliate, anything you want to measure. Everything you tag becomes a filter and a group-by in the Pivot report, crossed with revenue, CPA and ROAS. ## The standard UTM template This is the template IzeAds uses. Meta replaces the {{...}} macros at click time with the real campaign/ad set/ad names and IDs: ``` utm_source=metaads&utm_campaign={{campaign.name}}|{{campaign.id}}&utm_medium={{adset.name}}|{{adset.id}}&utm_content={{ad.name}}|{{ad.id}}&utm_term={{placement}} ``` ## How to set it up 1. **Creating campaigns through IzeAds? Nothing to do.** — The campaign wizard injects the template above automatically into every ad. Every click arrives already tagged. 2. **Creating campaigns in Ads Manager? Paste the template once.** — Copy the template above into the "URL parameters" field of the ad (Ad level → Tracking). It works for every ad you duplicate from there. 3. **Add your subids** — Append your own dimensions to the same field, e.g. &sub1=hook-pain&sub2=broad-audience&sub3=vsl-page. Use Meta macros if you prefer dynamic values: &sub1={{ad.name}}. 4. **Analyze in Reports → Pivot** — Group by sub1–sub10, cross them with device, placement or geo, and see clicks, sales, revenue, CPA and ROAS per slice. ## Recommended convention Subids are free-form — what matters is being consistent. A convention that works well for direct response operations: - sub1 — creative angle (e.g., hook-pain, hook-curiosity) - sub2 — audience (e.g., broad, lookalike-1pct, retargeting) - sub3 — landing page / funnel step (e.g., vsl-a, quiz-b) - sub4 — affiliate or influencer name - sub5+ — free for tests (e.g., promo, batch, angle variation) > 💡 **Meta macros save typing** > > Anything between {{ }} is filled by Meta at click time: {{campaign.id}}, {{adset.id}}, {{ad.id}}, {{ad.name}}, {{placement}}, {{site_source_name}}. Combine them with fixed values in your subids. > ℹ️ **Non-Meta sources** > > For Taboola and other native networks, choose the matching Traffic Source preset in IzeAds — native parameters (zoneid, siteid) are translated to subids automatically, no manual tagging needed. > ℹ️ **External funnels (Telegram, WhatsApp)** > > When the click leaves the web (bots, groups), route the ad through an IzeAds /go link. The click is registered with all subids before the visitor is forwarded — so the sale can still be tied to the exact click later.