## Navigating the Dashboard The IzeAds dashboard is the control center for your advertising operation. Here you find an overview of your campaign performance, real-time metrics, and quick access to all platform features. ### Main KPIs At the top of the dashboard, you find the key performance indicators (KPIs) for the selected period. They are fully customizable: - **Spend** — Total amount invested in ads during the period - **Revenue** — Revenue generated by tracked sales - **ROAS** — Return on ad spend (Revenue / Spend) - **Profit** — Revenue minus ad spend - **CPA** — Cost per acquisition (Spend / Conversions) > 💡 **Customize your KPIs** > > Click the gear icon on the KPIs to choose which metrics to display. You can configure up to 5 simultaneous KPIs and choose from various metrics like ROI, CTR, CPM, conversions, and more. ### Conversion funnel Below the KPIs, the conversion funnel shows the stages of your sales funnel: page views, leads, initiated checkouts, and completed purchases. Each stage displays the conversion rate relative to the previous stage, helping identify bottlenecks. ### Sales globe The interactive globe shows the geographic distribution of your sales in real time. Hover over the dots to see details for each location. This feature is especially useful for those advertising in multiple countries. ### Sidebar menu The sidebar gives access to all platform sections: - **Start here / Dashboard** — Guided onboarding (while pending) and the overview with KPIs and funnel - **Ads** — Campaigns, Top Creatives, Reports, Campaign History and Monitored Accounts - **Content** — Creative Library and Offers - **Tracking** — Trackers, Cloaker, Leads and Domains - **Connections** — Facebook connections, Assets and payment/tool Integrations - **Settings** — Company, team, plan and Sharing - **Footer** — What's New (product updates) and Referrals > ℹ️ **Period filter** > > All dashboard data can be filtered by period: today, yesterday, last 7 days, or a custom date range. The period selector is at the top of the page.