Hotmart
How to integrate Hotmart to track sales
Hotmart Integration
The Hotmart integration allows IzeAds to automatically receive notifications of sales, refunds, and other events directly from the platform. This way, you track the real revenue of your campaigns and calculate metrics like ROAS, ROI, and profit accurately.
Configuration
Go to Integrations in IzeAds
In the sidebar menu, click on "Integrations". Find the Hotmart card and click on it.
Copy the webhook URL
IzeAds automatically generates a unique webhook URL for your company. Click the copy button to copy the URL.
Access the Hotmart dashboard
Log in to hotmart.com and go to Tools > Webhooks (or Settings > Webhooks, depending on the current layout).
Create a new webhook
Click "Add Webhook" or "Configure". Paste the URL copied from IzeAds in the destination URL field.
Select the events
Check the events you want to receive: purchase approved (PURCHASE_APPROVED), refund (PURCHASE_REFUNDED), purchase canceled, and other relevant events.
Save and test
Save the configuration in Hotmart. Use Hotmart's test button to send a test event and confirm it appears in IzeAds.
Tracked events
- Purchase approved: Recorded as a Purchase event with the sale value
- Refund: Recorded as a Refund event to adjust revenue
- Purchase canceled: Updates the transaction status
Origin tracking
src parameter must contain the SCK (session cookie key) of the visitor. This happens automatically when you use the IzeAds tracker on your checkout page.Multiple products