Help Center - IzeAds

Hotmart Integration

Connect Hotmart to IzeAds to automatically receive sales, refunds and chargebacks, so your ROAS, ROI and profit reflect real revenue. Hotmart requires a Hottok to validate the webhook.

Configuration

Go to Integrations in IzeAds

In the sidebar menu, open "Integrations" and find the Hotmart card.

Copy the webhook URL

IzeAds generates a unique webhook URL for your company. Click the copy button.

Create the webhook in Hotmart

In Hotmart, go to Tools > Webhook, add a new webhook and paste the copied URL.

Select the events

Enable the events you want to receive: approved purchase (PURCHASE_APPROVED / COMPLETE), refund (PURCHASE_REFUNDED), chargeback (PURCHASE_CHARGEBACK) and others.

Copy the Hottok and paste it in IzeAds

In the Hotmart webhook screen there is a Hottok column. Copy that value and paste it in the Hottok field on the IzeAds Hotmart integration. It is required.

Save and test

Save on both sides and make a test sale to confirm the event arrives in IzeAds.

Hottok (required)

The Hottok is Hotmart's webhook signature. IzeAds uses it to validate that the notification really came from your Hotmart account — without it, the webhook is rejected. You find it in Hotmart under Tools > Webhook, in the Hottok column.

Tracked events

Approved / complete sale: Recorded as Purchase with the sale value
Refund: Recorded as Refund to adjust revenue
Chargeback / protest: Recorded to adjust revenue

Sale attribution

For IzeAds to link the sale to the right campaign, the origin parameter (src / sck) must carry the visitor's SCK. This happens automatically when you use the IzeAds tracker/link on the checkout.